Nespresso, a name that mostly everyone knows and is not hidden in any part of the world. It’s attached with coffee but people who even don’t drink coffee, know Nespresso. It’s actually a brand name of Nestlé Nespresso S.A, which is an operating unit of Nestle Group. The company is based in Laussane, Switzerland.
It all started in 1976, when a Nestle employee Eric Favre invented and patented the Nespresso system and introduced into the business in Switzerland. At that time, it didn’t became much successful but after some efforts by Jean-Paul Gaillard, the product started hitting more success. From 1990, the brand signed up contracts with Turmix, Krups, Magimix, Philips, Delonghi and Siemens to sell the machines in other parts of world. After that, the brand has always evolved and does efforts to supply the best quality machine to each buyer in a feasible price segment.
What efforts and concept made them so successful actually? Well, few things actually have a connection with human nature adaption which diverts a human mind towards those. Nespresso has taken a good care to catch the human mind – what it wants! Let’s have a close look on what the brand has been doing.
5 Reasons for Nespresso Success
Ease of Use
One of the major reason of pushing the brand into so much popularity is the simplicity. Nespresso just concentrated into providing the users with just ‘push a button coffee’ and who doesn’t wants to save time. We know, coffee is an art, but still, not for the major part of the population. It’s just a routine drink for many and they just want it in a very simple way. Every human mind is different but all naturally divert towards convenience.
There is of course no deny that it does saves a lot of time with it’s simple concept of brewing coffee. It saves many steps like measuring, grinding, tamping and all which is a lot of time saver. Also Nespresso espresso machines brew the coffee fast saving again a lot of precious time. In this world full of chaos now days, every one is rushing. As we already said, coffee is just a routine drink for the major part of population and so, they want it fast and easy.
It creates no mess until you make a mistake. There is no grinding of coffee beans, so nothings spills. The pods seal themselves, so again no coffee grounds touches any surfaces keeping the area clean. Moreover, there is a storage in the Nespresso machine for used pods which we can throw to trash as per are convenience.
Variety of Flavors
The Nespresso pods or capsules come seal packed with coffee grounds inside. These contain numerous flavors to choose from giving the buyer a vivid variety. Now days, there are lot of other brands too giving the market more flavors and keeping the cost minimum.
One of the most important factor that decides any brands fate is it’s pricing. Nepsresso coffee machines are obviously are winner in this aspect and one can have this machine at home for $150. The convenience this machine provides is somewhat equivalent to a super automatic espresso machine and the cost of Nespresso is just a fraction of those.
With the new typical lives, every human is short of time and that’s why tries to do things smartly that saves time. This is the reason why single cup machines are replacing our regular espresso machines and drip machines.
People are getting obsessed about single serve machines and the two brands that come up first for
The single-serve Nespresso pods are damaging the environment with each passing day. They create a lot of waste that goes un-recycled, hence contributing to the pollution at an alarming rate.
The worldwide love affair with the product is no secret, yet it is adversely affecting the environment. Each day, tens of millions of coffee lovers from
Nespresso has been long in discussion with it’s patented business format of using only the Nespresso pods with it’s machines and not the others. Swiss Ethical Coffee Company, which first challenged Nestle for it’s monopoly on use of only their capsules in it’s machines, is now winding up it’s losing business.
The Swiss company at their
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A Winning Formula
Nespresso seems to have delivered the perfect formula for reliable espresso that doesn’t require any barista skills to produce. Even some fine restaurants in Italy have switched to serving Nespresso instead of pulling